(6) Intangible Assets and Goodwill
The changes in the carrying amount of goodwill were as follows:
Snacks | Nuts | Total | ||||||||||
Balance as of August 1, 2011 |
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Goodwill |
$ | 409,735 | ||||||||||
Accumulated impairment losses |
— | |||||||||||
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409,735 | ||||||||||||
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Goodwill acquired during the year |
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Impairment losses |
— | |||||||||||
Translation adjustments |
(6,577 | ) | ||||||||||
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Balance as of July 31, 2012 |
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Goodwill |
403,158 | |||||||||||
Accumulated impairment losses |
— | |||||||||||
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$ | 403,158 | |||||||||||
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Balance as of August 1, 2012 |
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Goodwill |
— | — | 403,158 | |||||||||
Accumulated impairment losses |
— | — | — | |||||||||
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403,158 | ||||||||||||
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Goodwill acquired during the year |
— | — | — | |||||||||
Impairment losses |
— | — | — | |||||||||
Translation adjustments |
(2,033 | ) | — | (2,033 | ) | |||||||
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Balance as of July 31, 2013 |
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Goodwill |
328,490 | 72,635 | 401,125 | |||||||||
Accumulated impairment losses |
— | — | — | |||||||||
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$ | 328,490 | $ | 72,635 | $ | 401,125 | |||||||
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Other intangible assets consisted of the following at July 31:
2013 | 2012 | |||||||
Brand intangibles (not subject to amortization): |
$ | 297,577 | $ | 298,952 | ||||
Intangible assets subject to amortization: |
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Customer contracts and related relationships |
157,838 | 159,882 | ||||||
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Total other intangible assets, gross |
455,415 | 458,834 | ||||||
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Less accumulated amortization on intangible assets: |
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Customer contracts and related relationships |
(29,771 | ) | (21,813 | ) | ||||
Less asset impairments: |
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Brand intangibles |
(36,000 | ) | — | |||||
Customer contracts and related relationships |
(1,560 | ) | — | |||||
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Total other intangible assets, net |
$ | 388,084 | $ | 437,021 | ||||
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Identifiable intangible asset amortization expense in each of the five succeeding years will amount to approximately $7.7 million. For fiscal 2013, 2012 and 2011, the amortization period for identifiable intangible assets was approximately 20 years with amortization expense of approximately $8.0 million, $8.0 million and $8.1 million recognized, respectively.
The Company also performed its 2013 annual impairment test of goodwill and non-amortizing intangible assets required by ASC 350 as of June 30, 2013. There was no goodwill impaired during fiscal 2013, 2012 and 2011. There were no non-amortizing assets impaired during fiscal 2012 and 2011. In fiscal 2013, the Company determined that the Kettle U.S. trade name within the Snacks segment was impaired based on a decrease in forecasted future revenues. The Company recorded a $36.0 million impairment charge within the asset impairment line on the consolidated statement of operations. The inputs used to measure the fair value of the Kettle U.S. trade name were largely unobservable, and accordingly, this measure was classified as Level 3. The fair value of the Kettle U.S. trade name was estimated based on the relief from royalty method, which models the cash flows from the brand intangibles assuming royalties were received under a licensing arrangement. This discounted cash flow analysis, uses inputs such as forecasted future revenues attributable to the brand, assumed royalty rates and a risk-adjusted discount rate that approximates the estimated cost of capital. The unobservable inputs used in this valuation included projected revenue growth rates, royalty rates, and the discount rate. The Company used a discount rate of 11%.
In fiscal 2013, the Company also recorded an intangible asset impairment charge of $1.6 million, within asset impairments, associated with customer contacts and related relationships. This impairment charge represents a write down of the total net book value of the intangible asset as of April 30, 2013, and is included within the Nuts reportable segment. This impairment charge was recognized as a result of management’s decision to cease production and shipment of products with the brand associated with these customer contracts and related relationships.