As Seen On TV, Inc. | 2013 | FY | 3


The assumptions used in connection with the valuation of warrants issued were as follows:

                       

 

 

March 31,

2013

 

March 31,

2012

 

Expiration

Of

Down-round

August 29,

2012

 

Initial Measurement

September 7, 2012

September 20, 2012

November 14, 2012

December 14, 2012

December 28, 2012

February 28, 2013

 

Number of shares underlying the warrants

 

47,726,100

 

 

32,880,252

 

 

9,954,939

 

24,800,787

 

Exercise price

 

$0.595-$0.80

 

 

$0.64-$1.00

 

 

$0.77

 

$0.70-$0.80

 

Volatility

 

133

%

 

211

%

 

188%

 

175%-180%

 

Risk-free interest rate

 

0.36

%

 

1.04

%

 

0.23%

 

0.33%-0.36%

 

Expected dividend yield

 

0.00

%

 

0.00

%

 

0.00%

 

0.00%

 

Expected warrant life (years)

 

2.50 - 4.75

 

 

2.24 - 4.33

 

 

2.00

 

3 - 5

 

Stock price

 

$0.35

 

 

$0.82

 

 

 

 

 

 


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