1.Business

Cherokee Inc. (together with its consolidated subsidiaries, “Cherokee” or the “Company”) is in the business of marketing and licensing the Cherokee, Liz Lange, Completely Me by Liz Lange, Hawk, Tony Hawk, Cherokee Uniform, Everyday California, Sideout, Carole Little and àle by alessandra brands and related trademarks and other brands it owns or represents, as well as marketing and franchising the Flip Flop Shops brand. Cherokee is one of the leading licensors of style-focused lifestyle brand names and trademarks for apparel, footwear and accessories.